Brand identity and apparel design for Dear Heaven

Dear Heaven is a clothing brand I worked on from the ground up, helping shape its identity and first apparel drop. The brand inspires people to live joyfully and stay connected to meaningful values.

When I first heard the name Dear Heaven, I thought about calm skies, softness, and a sense of meaning. I wanted the visuals to reflect that feeling in a way that felt current and personal. I designed a cloud logo as the central symbol of the brand, soft, clean and easy to recognize.

The heart of DearHeaven is built around 8 values:Love, Perseverance, Loyalty, Attitude, Resilience, Gratitude, Empathy, and Hope. I came up with the idea of using angels to represent each of the brand’s values. It felt like the perfect way to give the brand personality and soul—something spiritual but still cool and relevant to today’s streetwear culture.​

From there, I worked on a key t-shirt design for the first drop. I created a t-shirt design showing eight angels surrounding the cloud, each one drawn to match a different value with its own style and expression. ​The first design was hand-drawn, then turned into a dot map illustration to prepare it for DTF (Direct-to-Film) printing. This approach kept the artwork’s original texture and gave the final print a detailed, high-quality finish that worked well on fabric.​

After finalizing the main design, I moved on to developing other pieces for the collection: